Spot On

Planned Parenthood's gender-neutral birth control and period tracking app.

ServicesNative iOSNative AndroidUX and Design

Winner of the Communication Arts Magazine Award of Excellence, Spot On is a collaboration between Planned Parenthood Federation of America and Small Planet.

An Innovative Health App

Spot On allows users to track any birth control method that affects their menstrual cycle, (including pill, patch, ring, shot, IUD, and implant) by recording their periods, moods, symptoms, and activities over time.

We developed Spot On in partnership with the Digital Product Lab at Planned Parenthood Federation of America, a team focused on using innovation and technology to expand access to sexual and reproductive healthcare and information.

An inclusive, gender-neutral app.

Several Apps In One

Spot On’s primary interface focuses on a single day view to encourage daily engagement. The more information a user enters, the smarter the app becomes, predicting cycles more accurately and providing relevant insights, reminders, and tips.

The app is a bit like a Choose Your Own Adventure book. Users are in charge of the paths they take, but the "story" still has to make sense even when the reader randomly jumps around. We added a timeline ribbon that offers quick, easy access to any point in the future or past, and provides an at-a-glance view of major events across the timeline.

“I really can’t overstate the importance of this, Small Planet's developers are involved in every part of the project.”

Jenny FriedlerSenior Director, Digital Product LabPlanned Parenthood

Choose Your Own Adventure

Spot On allows users to track any birth control method that affects their menstrual cycle, (including pill, patch, ring, shot, IUD, and implant) by recording their periods, moods, symptoms, and activities over time.

Spot On’s primary interface focuses on a single day view to encourage daily engagement. The more information a user enters, the smarter the app becomes, predicting cycles more accurately and providing relevant insights, reminders, and tips.

The app is a bit like a Choose Your Own Adventure book. Users are in charge of the paths they take, but the "story" still has to make sense even when the reader randomly jumps around. We added a timeline ribbon that offers quick, easy access to any point in the future or past, and provides an at-a-glance view of major events across the timeline.

Why Not A Dinosaur?

It was a priority for the app to make no gender or sexual orientation assumptions about the user, and that’s reflected in the design and UX. The input interface, which we call the Health Diary, gets some of the most positive reactions in the app because we use emojis, physics, and bubbles to make an otherwise mundane daily task really fun.

Spot On also has a dinosaur mascot named Cycleosaurus! Who needs heavily-gendered butterflies and flowers when you can have a dino?

40

Monthly Active Users

1.4

Million Downloads

Active users in every U.S. state and across the globe.

Tech We Use

C++ logo

C++

Java logo

Java

YAML logo

YAML

Native iOS logo

Native iOS

Native Android logo

Native Android

Swift logo

Swift

Awards

Communication Arts Award of Excellence icon

Communication Arts Award of Excellence

Fast Company Innovation by Design Award icon

Fast Company Innovation by Design Award

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