Small Planet was a proud partner of the 3rd annual CDX NYC Brand Innovation Summit, which took place June 1-2, 2017 at Hearst Tower in Midtown Manhattan. CDX brings together high-caliber executives, Fortune 500 brands, leading agencies and media companies, start-ups, and industry analysts and influencers.
We moderated the afternoon keynote session on June 1st and our panel was…pretty fantastic. Digital innovators from the Kansas City Chiefs, the Los Angeles Chargers, and FanDuel talked about engaging the connected fan with our Chief Experience Officer Fred Lee. We also were honored to host the Chairman’s Reception immediately after. See the full agenda here.
Questions about the Summit? Contact us!
SMALL PLANET DIGITAL PRESENTS – THE CONNECTED FAN EXPERIENCE | 04:30 PM MAIN STAGE
Perhaps no one understands the constant evolution of user experience and customer engagement like a professional sports team. With growing competition for mindshare coming from all directions, thinking locally, or even nationally, is a thing of the past. Teams aren’t just competing against other teams in their league for attention and revenue—they’re competing globally against all sports, all teams, everywhere, all the time. The questions they face are the same ones facing any major brand. How do we acquire and retain fans? How do we cultivate their ideal customer experience? How do we authentically engage with diverse audiences, digitally and in-person? And how do we align the entire organization to keep innovating and pushing forward to create compelling fan experiences.
SESSION LEADER: FRED LEE, CHIEF EXPERIENCE OFFICER, SMALL PLANET DIGITAL
- JAMES ROYER, DIRECTOR, DIGITAL MEDIA & STRATEGY, KANSAS CITY CHIEFS
- NICOLETTA RUHL, DIRECTOR, DIGITAL MEDIA, LOS ANGELES CHARGERS
- DAN MELINGER, VP, PRODUCT, FANDUEL