Small Planet


Respect the user. Drive the business.

We transform client businesses by creating digital products that are useful, elegant, memorable, and delightful.


We are hard-working and talented folks who care deeply about making amazing apps. We’re also good partners and good listeners.


Small Planet helps all kinds of clients transform their businesses through digital experiences. We start with objectives and requirements, then design and develop brilliant products for connected devices.

You can see some of those products here, but sometimes we can’t show the work because of confidentiality. Rest assured, it’s also awesome.

We’re also consultants, helping clients craft a strategic vision and defining a roadmap to achieve it.


We’ve done stellar work for demanding clients in all kinds of settings.


Gavin Fraser

Founder and Chief Executive Officer

Gavin has two decades of experience directing digital agencies in New York City. He started at Nicholson NY in 1995, helping to grow that award-winning interactive agency and its successors over the next 14 years. He spent the last six years of that time as US COO of publicly traded LBi International.

In July of 2009 he struck out on his own and formed Small Planet.

Gavin is a graduate of Georgetown University and lives with his wife Jeannine and their two beautiful girls in scenic Brooklyn, NY.

Rocco Bowling

Chief Technology Officer

Rocco has a long history of designing and developing award-winning applications at the forefront of technology.

He spent six years pushing the envelope in advanced graphics research for the National Security Agency. He has also won two Apple Design Awards for work in partnership with Freeverse. More recently, Rocco was instrumental in developing one of the very first Microsoft Surface tables, now Microsoft PixelSense, for Harrah’s Entertainment.

Rocco is a graduate of the University of Akron and lives with his wife Melissa and two daughters in Peachtree City, GA.

Brian Kelly

Executive Creative Director

Brian is an award-winning designer of mobile products and experiences and has been at Small Planet since 2010.

He started his career designing early digital products at Time Inc., before moving to the brand side to create rich digital experiences and mobile applications for Toyota, Diageo, MoMA, Microsoft, and McKinsey & Co, among others. His extensive agency experience includes time at Deep Focus and LBi IconNicholson.

His work has garnered accolades from Apple, The Society of Publication Designers, The Webby Awards, and Museums and the Web.

Brian supports Liverpool Football Club, likes to cook and play golf (rarely at the same time), and lives in Harlem with his partner Galina and their dogs Guinness and Goldie.

Fred Lee

Chief Experience Officer

Fred has been creating and shaping digital experiences for almost 20 years, with a focus on editorial content and user-focused design.

He has brought his focus on crafting clear and compelling narratives to numerous digital agencies and design consultancies, including Nicholson NY (where he first met Gavin), Publicis Modem, and Ogilvy Interactive.

Fred graduated from Yale University and lives in Brooklyn with his wife Heidi and two children.