Small Planet


Superlative Mobile Applications

Small Planet creates experiences that make users happy and clients look good.


We are clever, hard-working folks who like to develop, design, think, and make.


We do everything that can help clients transform their business through mobile apps. We consult on objectives and strategy. We design, develop, and launch apps. Mostly on iOS and Android devices, but if it has an interface, we can make it great.


Some of the folks who guide the company.


Gavin Fraser

Founder and Chief Executive Officer

Gavin has over a decade of experience directing digital agencies in New York City. He started at Nicholson NY in 1995, helping to grow that award-winning interactive agency and its successors over the next 14 years. He spent the last six years of that time as US COO of publicly traded LBi International.

In July of 2009 he struck out on his own and formed Small Planet.

Gavin is a graduate of Georgetown University and lives with his wife Jeannine and their two beautiful girls in scenic Brooklyn, NY.

Rocco Bowling

Chief Technology Officer

Rocco has a long history of designing and developing award-winning applications at the forefront of technology.

He spent six years pushing the envelope in advanced graphics research for the National Security Agency. He has also won two Apple Design Awards for work in partnership with Freeverse. More recently, Rocco was instrumental in developing one of the very first Microsoft Surface for Harrah’s Entertainment.

Rocco is a graduate of the University of Akron and lives with his wife Melissa and two daughters in Peachtree City, GA.

Guido Jiménez-Cruz

Executive Creative Director

Guido has been a designer of visual experiences for over 20 years, from graphic design and digital media to film/video and motion graphics. He started in digital media at Nicholson NY, where he designed everything from award-winning CD-ROM and website projects, to touchscreen interactive museum exhibits.

Guido has received numerous industry awards and his work has been featured in Communication Arts and Graphis, as well as at the Siggraph Electronic Theatre.

Guido lives in Brooklyn, with his wife Leslie.

Fred Lee

Chief Experience Officer

Fred has been creating and shaping digital experiences for almost 20 years, with a focus on editorial content and user-focused design.

He has brought his focus on crafting clear and compelling narratives to numerous digital agencies and design consultancies, including Nicholson NY (where he first met Gavin and Guido), Publicis Modem, and Ogilvy Interactive.

Fred graduated from Yale University and lives in Brooklyn with his wife Heidi and two children.