At Small Planet, we are passionate about the apps space and see mobile applications as one of the most exciting and relevant aspects of today’s digital landscape. Breakthrough devices have sparked dramatic change in the way people connect, communicate, and interact with their environment.
We believe that forward-thinking companies will focus on developing suites of smart, relevant apps for both their customers and employees, and that the companies that do this well will positively differentiate themselves with their audiences.
Small Planet is dedicated to helping you and your company succeed in the tremendously exciting mobile landscape. We offer our clients the following services:
Strategic planning around mobile applications
Full application design and development
Application marketing
Internationalization/localization
App submission, maintenance and analytics reporting
Small Planet Digital was founded in July of 2009 and soon after entered into partnership with Freeverse, the highly respected publisher of applications and games for Mac and the iPhone. Small Planet was created with a mission to professionally service clients in the mobile space, and is fueled in particular by a shared passion for the iPhone and Apple mobile ecosystem. Small Planet offers consulting and development services for the iPhone, iPad, and other mobile platforms, and has a client list that includes General Motors, Disney, Chevrolet, Paramount Pictures, R/GA, Design Observer, and others.
Gavin Fraser CEO
Gavin founded Small Planet in July 2009, not too long after realizing how special a device the iPhone really is, one that ushered in new mobile opportunities that have tremendous implications for behavior and brands, and for keeping your kids quiet on long drives.
Prior to forming Small Planet, Gavin served as the US COO for digital agency LBi International. His day-to-day energies were primarily focused on managing the operations of LBi subsidiary IconNicholson, the award-winning digital shop located in New York City. Gavin joined interactive agency Nicholson NY in 1995 and served in senior roles directing the agency’s rapid growth. In 1999, Advertising Age ranked the firm among the world’s top three for creativity among all digital agencies. In 2009 Forrester named IconNicholson a “market leader” in its respected Wave report on interactive agencies.
Gavin is a graduate of Georgetown University and lives with his wife Jeannine and their two beautiful girls in scenic Brooklyn, NY.
Rocco Bowling Chief Technology Officer
Rocco joined Small Planet in early 2010. Following his personal mantra of “I want to keep making cool stuff” as a guide, the company vision and spirit that is Small Planet made him feel right at home.
Rocco has a long history of designing and developing award-winning applications focused on the forefront of technology. Rocco spent six years pushing the envelope by performing advanced graphics research for the National Security Agency. Rocco then emerged into the private sector, winning one Independent Games Festival and then partnering with Freeverse to win two Apple Design Awards in 2004 for Big Bang Chess. More recently Rocco has been a specialist developer for hire; developing one of the very first installations of Microsoft Surface for Harrah’s Entertainment, and developing ground-breaking embedded user experiences for Las Vegas Gaming. Rocco also spent several years writing and teaching the OpenGL Bootcamp course at Big Nerd Ranch.
Rocco is a graduate of the University of Akron and lives with his wife Melissa and two daughters in Peachtree City, GA.
Guido Jiménez-Cruz Creative Director
Guido has designed visual communications for companies and institutions for over 20 years, both in the US and in Spain. From deep roots in graphic design, he quickly expanded his reach to digital media, as well as film/video production and motion graphics. In 1993, he joined Nicholson NY, where he art directed CD-ROMs and websites, as well as award-winning interactive exhibits for the Mashantucket Pequot Museum.
Some of his clients include: Christie’s, Scholastic, Panasonic, the Open Source World Conference, the European Union, the City of Madrid, the City of Seville, C&G Partners, IconNicholson, Tele5, Marshall Curry Productions, and Moxie Firecracker Films.
Guido has received the New Media Invision Award, a Gold Pencil from The One Show, the national Spanish Gold Laus, and an Art Director’s Club of Europe Gold Award, but can’t find any of them now. His work has been published in Communication Arts and Graphis and showcased at the Siggraph Electronic Theatre. Guido’s fiction and documentary short films have been recognized at international film festivals and have been presented by the American Cinematheque at the Egyptian Theatre in Hollywood.
Guido works in Brooklyn by chance, but lives in Brooklyn by choice, with his wife and expatriate cat, Fellini. And he has the raddest bike in the office.
Fred Lee Director of Content
Fred has been developing interactive content and providing editorial direction for digital applications for almost 20 years.
He has served as a content lead for many leading digital agencies, including IconNicholson (where he first met Gavin), Atmosphere BBDO, and Ogilvy Interactive, on behalf of major brands from IBM and Emirates Airline to Major League Baseball and Target.
Fred is partial to good user experience and delivering content in surprising and delightful ways, so is particularly pleased to be working on the iPhone and iPad. He is averse to nonsense, unnecessary meetings, and referring to himself in the third person.
Fred graduated from Yale University and lives in Brooklyn, NY with his wife and two children.
