Small Planet


Superlative Mobile Applications

Small Planet creates experiences that make users happy and clients successful.


We are a group of hard-working, intensely curious folks who care deeply about making great apps. Aside from being designers, developers, makers, and thinkers, we are filmmakers, cyclists, neuroscientists, and more.


We help clients transform their business through mobile. We help define objectives clearly, then design and build brilliant apps for anything that has a screen. We can’t always show the work, though, because of confidentiality. Rest assured, it’s excellent.

We also consult on all aspects of mobile strategy, advising clients on how to execute quickly and thoughtfully.

Strategy • Design • Development • QA • Optimization


Some of the folks who guide the company.


Gavin Fraser

Founder and Chief Executive Officer

Gavin has two decades of experience directing digital agencies in New York City. He started at Nicholson NY in 1995, helping to grow that award-winning interactive agency and its successors over the next 14 years. He spent the last six years of that time as US COO of publicly traded LBi International.

In July of 2009 he struck out on his own and formed Small Planet.

Gavin is a graduate of Georgetown University and lives with his wife Jeannine and their two beautiful girls in scenic Brooklyn, NY.

Rocco Bowling

Chief Technology Officer

Rocco has a long history of designing and developing award-winning applications at the forefront of technology.

He spent six years pushing the envelope in advanced graphics research for the National Security Agency. He has also won two Apple Design Awards for work in partnership with Freeverse. More recently, Rocco was instrumental in developing one of the very first Microsoft Surface tables, now Microsoft PixelSense, for Harrah’s Entertainment.

Rocco is a graduate of the University of Akron and lives with his wife Melissa and two daughters in Peachtree City, GA.

Brian Kelly

Executive Creative Director

Brian is an award-winning designer of mobile products and experiences and has been at Small Planet since 2010.

Brian’s work has garnered accolades from Apple, The Society of Publication Designers, The Webby Awards, and Museums and the Web. He started his career designing early digital products at Time Inc., before moving to the brand side to create rich digital experiences and mobile applications for Toyota, Diageo, MoMA, Microsoft, and McKinsey & Co, among others.

Brian supports Liverpool Football Club, likes to cook and play golf (rarely at the same time), and lives in Harlem with his partner Galina and their dogs Guinness and Goldie.

Fred Lee

Chief Experience Officer

Fred has been creating and shaping digital experiences for almost 20 years, with a focus on editorial content and user-focused design.

He has brought his focus on crafting clear and compelling narratives to numerous digital agencies and design consultancies, including Nicholson NY (where he first met Gavin and Guido), Publicis Modem, and Ogilvy Interactive.

Fred graduated from Yale University and lives in Brooklyn with his wife Heidi and two children.