Small Planet

Small Planet is a group of quick-thinking and hard-working folks who are passionate about creating gorgeous and effective apps.

We help leading companies and brands figure out the role of tablets and smartphones in their business—and then build the right apps for them.

We work smartly and swiftly, and we care as much about our clients’ apps as they do.

Gavin Fraser
Founder and Chief Executive Officer

Gavin has over a decade of experience directing digital agencies in New York City. He started at Nicholson NY in 1995, helping to grow that award-winning interactive agency and its successors over the next 14 years. He spent the last six years of that time as US COO of publicly traded LBi International.

In July of 2009 he struck out on his own and formed Small Planet.

Gavin is a graduate of Georgetown University and lives with his wife Jeannine and their two beautiful girls in scenic Brooklyn, NY.

Rocco Bowling
Chief Technology Officer

Rocco has a long history of designing and developing award-winning applications at the forefront of technology.

He spent six years pushing the envelope in advanced graphics research for the National Security Agency. He has also won two Apple Design Awards for work in partnership with Freeverse. More recently, Rocco developed one of the very first installations of Microsoft Surface for Harrah’s Entertainment.

Rocco is a graduate of the University of Akron and lives with his wife Melissa and two daughters in Peachtree City, GA.

Guido Jimenez Cruz
Executive Creative Director

Guido has been a designer of visual experiences for over 20 years, from graphic design and digital media to film/video and motion graphics.

He started in digital media at Nicholson NY, where he creative directed everything from award-winning CD-ROM and website projects, to touchscreen interactive museum exhibits.

Guido has received numerous industry awards and his work has been featured in Communication Arts and Graphis, as well as at the Siggraph Electronic Theatre.

Guido lives in Brooklyn, with his wife and expatriate cat, Fellini.

Fred Lee
Chief Experience Officer

Fred has been creating and shaping digital experiences for almost 20 years, with a focus on editorial content and user-focused design.

With a background in documentary film, he has brought his focus on crafting clear and compelling narratives to numerous digital agencies and design consultancies, including Nicholson NY (where he first met Gavin and Guido), Publicis Modem, and Ogilvy Interactive.

Fred graduated from Yale University and lives in Brooklyn with his wife Heidi and two children.