Small Planet

Respect the user.
Drive the business.

We create digital products for our partners that are useful, elegant, and memorable.


Small Planet helps all kinds of clients transform their businesses through digital experiences. We start with objectives and requirements, then use our deep experience in environments for native iOS (Objective-C and Swift), native Android (Java), and Unity to design and develop brilliant products. We recently opened a Machine Learning Lab where we're working on some very fun stuff.

Our team offers:

UX and Design for Mobile and Web

Development for Smart Devices and Touchscreens

Product Management

Quality Assurance and User Testing

Consulting for Startups

Awards and Accolades

See some of the products we've built here. We've delivered over 90 apps, 25 App Store Category #1s, and hundreds of iterations on existing apps. Our apps have been featured everywhere from Glamour to Fast Company to Variety.

We recently won the 2017 Fast Company Innovation By Design Award, the 2017 Communication Arts Magazine Award of Excellence, and the 2017 Webby Award and People's Voice Award for Public Service and Activism.


We’re also consultants and project managers, helping clients craft a strategic vision and defining a roadmap to achieve it. We regularly moderate panels, sponsor events, consult on TV and film projects, and speak at industry gatherings. Contact us if you'd like Small Planet to be part of your next project.


Gavin Fraser

Founder and Chief Executive Officer

Gavin has two decades of experience directing digital agencies in New York City. He started at Nicholson NY in 1995, helping to grow that award-winning interactive agency and its successors over the next 14 years. He spent the last six years of that time as US COO of publicly traded LBi International.

In July of 2009 he struck out on his own and formed Small Planet.

Gavin is a graduate of Georgetown University and lives with his wife Jeannine and their two beautiful girls in scenic Brooklyn, NY.

Rocco Bowling

Chief Technology Officer

Rocco has a long history of designing and developing award-winning applications at the forefront of technology.

He spent six years pushing the envelope in advanced graphics research for the National Security Agency. He has also won two Apple Design Awards for work in partnership with Freeverse. More recently, Rocco was instrumental in developing one of the very first Microsoft Surface tables, now Microsoft PixelSense, for Harrah’s Entertainment.

Rocco is a graduate of the University of Akron and lives with his wife Melissa and two daughters in Peachtree City, GA.

Fred Lee

Chief Experience Officer

Fred has been creating and shaping digital experiences for almost 20 years, with a focus on editorial content and user-focused design.

He has brought his focus on crafting clear and compelling narratives to numerous digital agencies and design consultancies, including Nicholson NY (where he first met Gavin), Publicis Modem, and Ogilvy Interactive.

Fred graduated from Yale University and lives in Brooklyn with his wife Heidi and two children.